BBA (Bachelor of Business Administration)

A three year degree course which focuses on business management. It incorporates fundamental subjects from diverse fields- Management, Economics, Quantitative aptitude and Computer Applications. It gives a good exposure to students to the discipline of management and allied subjects.

Semester I

  • English (Compulsory)
  • Punjabi (Compulsory) / Basic Punjabi / Punjab History & Culture
  • Basic Accounting
  • Business Organization and Systems
  • Managerial Economics- I
  • Computer Applications for Business-I
  • Business Communication

Semester II

  • English (Compulsory)
  • Punjabi (Compulsory) OR Basic Punjabi / Punjab History & Culture
  • Business Laws
  • Principles of Management
  • Managerial Economics- II
  • Computer Based Accounting System
  • Fundamentals of Banking

Semester III

  • English (Compulsory)                           
  • Punjabi (Compulsory) OR Basic Punjabi (Mudhli Punjabi)
  • Statistics for Business 
  • Fundamentals of Human Resource Management 
  • Fundamentals of Marketing Management
  • Indian Financial System
  • Management Accounting
  • Environmental Studies

Semester IV

  • English (Compulsory)                           
  • Punjabi (Compulsory) OR Basic Punjabi (Mudhli Punjabi)
  • Financial Management          
  • Production and Operations Management
  • Business Environment   
  • Operations Research  
  • Fundamentals of Insurance
  • Seminar
  • Environmental Studies

Semester – V

  • English (Compulsory)
  • Punjabi (Compulsory) or Basic Punjabi (Mudhli Punjabi)
  • Company Law
  • Entrepreneurship & Small Business
  • Cost Accounting

Any one Group from the following:

Group A

  • Consumer Behaviour
  • Advertising & Sales Management

Group B

  • Industrial Relations & Labour Legislations
  • Organisation Change & Development

Group C

  • Management of Banking Operations
  • Insurance & Risk Management

Group D

  • International Business Environment
  • Management of International Business Organization

Semester – VI

  • English (Compulsory)
  • Punjabi (Compulsory) or Basic Punjabi (Mudhli Punjabi)
  • Income Tax
  • Fundamentals of Capital Markets
  • Viva-Voce

Any one Group from the following:

Group A

  • Services Marketing
  • E-Marketing

Group B

  • Training and Development
  • Contemporary Issues in Human Resource Management

Group C

  • Security Analysis and Portfolio Management
  • Contemporary Issues in Accounting

Group D

  • Export- Import Management and Documentation
  • Global Strategic Management 

CAREER OPPORTUNITIES

A graduate in business administration qualifies for employment as a junior manager in small and medium scale enterprises. One is also eligible for assistant level jobs in Banking and Insurance sectors.

HIGHER EDUCATION OPTIONS

Eligible for admission to M.Com./ MBA/ M.Sc (Computer Science)/ M.Sc (Economics) and various advanced diplomas in management and its functional areas.